Updated: 07/10/2024

At BlueRidge Co., we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or make a purchase from our online store. By accessing or using our website, you consent to the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information:
When you visit the Site, create an account, or place an order, we may collect personal information such as your name, email address, shipping address, billing address, contact details, and payment information. This information is necessary to fulfill your order and provide you with a seamless shopping experience.

1.2 Device Information:
We automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

1.3 Payment Information:
We may collect payment information, including credit card details or other payment method information, to process your transactions securely. This information is securely transmitted and processed by trusted third-party payment processors and is not stored on our servers.

1.4 Order Information:
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

2. Use of Your Information

2.1 We use the collected information to process and fulfill your orders, communicate with you about your purchases, and provide customer support.

2.2 With your consent, we may send you promotional emails or newsletters about our products, discounts, and special offers. You can opt out of receiving these communications at any time by following the unsubscribe instructions provided in the emails.

2.3 We may use the information to improve our website, products, and services, and to enhance your overall experience as a customer.

2.4 We may use non-personal information, such as website usage data and demographic information, for analytical purposes to understand trends, preferences, and customer behavior.

3. Sharing Personal Information

3.1 We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.

3.2 We may also disclose your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

4. Data Security

4.1 We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your data.

5. Cookies and Tracking Technologies

5.1 We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and gather information about how you interact with our website. You can manage your cookie preferences through your browser settings.

6. Links to Third-Party Websites

6.1 Our website may contain links to third-party websites or services that are not operated or controlled by BlueRidge Co. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of those websites before providing any personal information.

7. Children's Privacy

7.1 Our website is not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If you believe that we may have inadvertently collected personal information from a child, please contact us immediately.

8. Changes to this Privacy Policy

8.1 We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised version on our website. We encourage you to review this Privacy Policy periodically.

9. Contact Information

9.1 If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at support@blueridgeaccessories.com.

10. Lawful Basis

10.1 Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

Your consent;

The performance of the contract between you and the Site;

Compliance with our legal obligations;

To protect your vital interests;

To perform a task carried out in the public interest;

For our legitimate interests, which do not override your fundamental rights and freedoms.

11. Retention

11.1 When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

12. Automatic Decision-Making

12.1 If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

12.2 We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

12.3 Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

12.4 Services that include elements of automated decision-making include:

Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

13. Selling Personal Information

13.1 Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

14. GDPR

14.1 If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

14.2 Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: Shopify GDPR Whitepaper.

15. CCPA

15.1 If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

15.2 If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

16. Cookies

16.1 A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

16.2 The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

16.3 By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

16.4 You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

16.5 Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

16.6 Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

17. Do Not Track

17.1 Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

18. Changes

18.1 We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.